United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP) collaboration with SAARC Chamber Women Entrepreneurs Council (SCWEC), convened a workshop focusing on digital marketing tailored for women entrepreneurs at the FPCCI capital office, Islamabad, Pakistan.

The objective of the training was to equip women entrepreneurs with essential knowledge in digital marketing, e-commerce, product development, and branding. It provided practical insights into building an online presence and effective brand development, enabling participants to learn best practices in digital and social media to enhance their online business skills and expand product outreach.

The session was led by Dr. Rajan Sudesh Ratna, Deputy Head of the United Nations Economic and Social Commission for Asia and the Pacific (UNESCAP). Dr. Ratna emphasized the urgent need to revise Pakistan’s 2019 e-commerce policy to reflect current market needs. Through his engaging session, he imparted critical digital marketing and e-commerce skills, vital for business success in today’s digital economy. Mr. Zulfiqar Ali Butt, Secretary General, SCCI warmly welcomed Mr. Rajan Sudesh Ratna, Deputy Head of UNESCAP and the participants, underscoring the significance of such initiatives in empowering women entrepreneurs.

Mr. Atif Ikram, President FPCCI, while expressing the gratitude to Mr. Ratna, emphasized the value of digital marketing skills for women-led small and medium enterprises (SMEs) in Pakistan. He acknowledged Mr. Zubair Ahmed Malik, Executive Committee Member, SCCI (Pakistan) acknowledged Mr. Ratna’s commitment to advancing digital literacy among women entrepreneurs and acknowledged his continues support to SCCI in creating an enabling environment for business across the region.

Ms. Hina Mansab Khan, Chairperson of SCWEC, underscored the importance of e-commerce and digital platforms in enhancing market access and increasing sales for women-owned SMEs

This collaborative event marks a commitment to building digital literacy among women entrepreneurs in Pakistan, facilitating their participation in the digital economy, and fostering broader socio-economic growth across the region.