Communications Workshop: Strategies and Mechanisms to Optimize the External Communications of the SAARC Chamber of Commerce and Industry (SAARC CCI)

SAARC CCI held a two-day communications workshop on October 30-31, 2017 in Pearl Continental, Lahore, organized by SAARC Chamber of Commerce and Industry (SAARC CCI), in partnership with Friedrich Naumann Foundation (FNF South Asia), under the theme Communications Workshop: Strategies and mechanisms to optimize the external communications of the SAARC Chamber of Commerce and Industry (SAARC CCI).

The objective of the workshop was to capacitate the participants on successful communication practices, understand the elements of content strategy and formulate a strategy for SAARC CCI. The workshop focused on the elements of successful communications and content strategy, an audit of communications at SAARC CCI, identifying target audiences and channels to reach them, analyzing workflow and governance, editorial planning and monitoring tools with an aim to enhance communication and information flow between SAARC CCI and National Member Bodies.

Dr. Ronald Meinardus, Regional Director, FNF South Asia and Ms. Hina Saeed, Secretary General, SAARC CCI facilitated the event sharing valuable insights on how to develop and implement a successful communication strategy.

The workshop was attended by twenty participants which included communication representatives from the national federations of SAARC CCI member nations and a media representative from each country.

On day one, Mr. Iftikhar Ali Malik, Vice President SAARC CCI (Pakistan) graced the occasion with his presence and warmly welcomed the participants. Mr. Malik during his welcome address stressed upon the importance of enhancing cooperation among the SAARC member nations and further stated that cooperation and regional economic integration can bring about gains in the areas of trade, building infrastructure and enhanced connectivity.
     

Mr. Iftikhar Ali Malik, Vice President SAARC CCI (Pakistan) with Dr. Ronald Meinardus, Regional Director, FNF South Asia


Mr. Iftikhar Ali Malik, Vice President SAARC CCI (Pakistan) with Ms. Hina Saeed, Secretary General, SAARC CCI while addressing the participants of the communication workshop
 

Group Picture of Mr. Iftikhar Ali Malik with participants and moderators, Dr. Ronald Meinardus and Ms. Hina Saeed

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